App Redesign
The primary objective was to execute a complete visual and user experience redesign of Santander Enlace’s corporate banking mobile app. The core challenge was twofold: first, to ensure the new design fully aligned with the bank’s new and stringent global brand guidelines, and second, to enhance the app’s overall usability, all without altering any of its existing functionalities.
As the design lead, my role was to orchestrate this redesign, ensuring a seamless transition that was both brand-compliant and user-centric.
Our Process
We followed a disciplined and user-focused methodology to navigate the project’s constraints and deliver a polished final product. Key activities included:
- Research and Discovery: We began with comprehensive industry benchmarking and client research to understand the competitive landscape. This was followed by leading in-depth user research, synthesizing key insights to identify the most significant usability pain points in the legacy design.
- Iterative Design and Validation: We planned and executed a series of iterative design sprints, allowing for rapid prototyping and refinement. I directed the UI design, ensuring every component and screen adhered strictly to the global brand guidelines. We then ran targeted usability testing sessions to validate that our proposed navigation improvements were intuitive and effective for corporate users.
- Quality Assurance: Before the final hand-off to the development team, we performed a meticulous design QA to guarantee pixel-perfect execution and a cohesive user experience across the entire application.
Key Achievements
The redesign successfully met all strategic objectives, resulting in a modernized application that improved both brand consistency and user satisfaction.
Successful Brand Guideline Implementation: We successfully applied and validated the bank’s new global brand guidelines within a complex, existing application, ensuring a consistent and modern brand experience for all users.
Enhanced Application Usability: We achieved a marked improvement in the app’s usability compared to the legacy design, with the new interface proving to be more intuitive and efficient for users.
Optimized Navigation and Efficiency: The redesign introduced an optimized navigation flow that provides faster access to key features, allowing corporate clients to complete their tasks more quickly.