Digital Banking Experience
The primary objective was to execute a complete redesign of the Ve por Más mobile banking application. The project had three core goals: to broaden the range of in-app services available to customers, to significantly improve overall usability and user satisfaction, and to deliver a fresh, modern interface that was fully aligned with the bank’s evolving brand identity.
As the design lead, I was tasked with overseeing the entire end-to-end redesign process, from initial strategy to final implementation.
Our Process
We implemented a comprehensive, user-centered design methodology to ensure the redesigned app was both visually compelling and highly functional. Key activities included:
- Strategic Foundation and Research: We facilitated Design Thinking workshops to align stakeholders, conducted thorough industry benchmarking and client research, and led user research to synthesize key insights into customer needs and pain points.
- Architecture and Design Sprints: I led the definition of a new information architecture to support an expanded feature set. We then planned and ran iterative design sprints, during which we developed new UI guidelines and directed the visual design to create a modern and intuitive interface.
- Validation and Quality Assurance: We conducted extensive usability testing sessions to validate the new design and ensure a seamless user experience. Before hand-off, we performed a meticulous final design QA to guarantee the highest level of quality.
Key Achievements
The redesign was a resounding success, delivering significant value to both the business and its customers and revitalizing the bank’s mobile presence.
- Elevated Brand Perception: The new, modern interface successfully elevated brand perception, positioning Ve por Más as a contemporary, customer-centric bank in the digital space.
- Increased User Adoption and Engagement: The improved usability and expanded feature set led to a measurable increase in mobile app adoption and higher overall user engagement.
- Reduced Customer Support Inquiries: By addressing key usability issues and clarifying complex workflows, the redesigned app successfully reduced support inquiries related to navigation difficulties and app errors.