Empowering Marketing with a High-Velocity Solution
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Our Process
We implemented a user-centric design process to ensure the final solution was not only powerful but also intuitive for the non-technical marketing team. Key activities included:
- Strategy and Discovery: We facilitated Design Thinking workshops with the marketing and development teams to align on goals and constraints. This was followed by industry benchmarking and deep-dive client research to identify best practices for modular content systems.
- Architecture and Design: I led the user research and defined an information architecture centered around pre-designed, reusable components. This architecture formed the basis for our iterative design sprints, where we developed a library of flexible modules.
- Systemization and Validation: We established a comprehensive design system and component library to ensure brand consistency and scalability. Multiple usability testing sessions with the marketing team were conducted to refine the page-building experience and ensure its ease of use.
- Implementation and Optimization: After performing a final design QA, we worked with developers on the implementation. Post-launch, we conducted test cycles, analyzed user feedback, and continued to optimize the platform’s functionality and component library.
Key Achievements
The new platform transformed the marketing team’s workflow, delivering immediate and substantial improvements in speed, autonomy, and campaign performance.
- A Scalable, Self-Service Platform: We architected and implemented a modular WordPress platform that allows the marketing team to create and launch bespoke landing pages rapidly, without writing a single line of code.
- Dramatic Improvement in Delivery Speed: We cut the launch time for a functional landing page from 2 days to under 4 hours. This represents a 90% improvement in delivery speed, enabling unprecedented agility.
Exponential Increase in Campaign Cadence: The marketing team was able to meet campaign goals “in record time.” The platform’s efficiency allowed them to increase their launch cadence by 200%, effectively tripling their output and market presence.