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ClientBontuDate2019TypePortfolioShare
Bontu

Mobile App

The primary objective was to design and launch Bontu’s first mobile application, focused on empowering existing clients with critical self-service capabilities. The app needed to provide a transparent and accessible way for users to view the status of their contracted products and, most importantly, to digitally sign new contracts directly from their mobile devices, eliminating the need for in-person visits or cumbersome paperwork.

As the design lead, I was responsible for architecting the user experience and guiding the end-to-end design process to deliver a secure, intuitive, and efficient mobile solution.

Our Process

We executed a disciplined, user-centered design methodology to build the application from the ground up, ensuring it met both client needs and business objectives. Key activities included:

  • Strategic Foundation and Research: We facilitated Design Thinking workshops to define the product vision, conducted comprehensive industry benchmarking and client research, and led user research to define the information architecture.
  • Architecture and Iterative Design: We planned and executed iterative design sprints to rapidly develop and refine the app’s core features. This agile approach allowed us to adapt to feedback and continuously improve the user experience.
  • Systemization and Validation: We established a comprehensive design system and component library to ensure brand consistency and future scalability. We also conducted rigorous usability testing sessions to validate workflows and identify any friction points.
  • Quality Assurance: Before hand-off, we performed a meticulous final design QA to ensure the application was polished, bug-free, and ready for launch.

Key Achievements

The Bontu mobile app was a major success, delivering measurable improvements in efficiency, user adoption, and operational costs.

  • Achieved Rapid User Adoption: The app saw a 40% monthly active user adoption rate within the first month of launch, demonstrating strong market fit and immediate value for clients.
  • Enabled a Fully Digital Workflow: The platform successfully enabled 65% of all contract sign-offs to be completed end-to-end on a mobile device, eliminating the need for branch visits and manual processing.
  • Enhanced Client Efficiency: The streamlined digital process cut the average time required to review and sign contracts by 40%, providing a faster and more convenient experience for customers.
  • Reduced Operational Load: By empowering users with self-service tools for status checks and contract signing, the app significantly reduced customer support inquiries related to these processes.